Insight 20/20


The Ontario Association of Optometrists has partnered with ZoomerMedia to launch an Insight 20/20 campaign for 2018. Insight 20/20 is designed to help Ontarians 45+ learn more about vision care, eye health and the important role of optometrists.

The campaign encourages dialogue between Ontarians 45+ and optometrists through our Insight 20/20 landing page . Ontarians 45+ have the ability to ask optometrists questions they have always wanted to know about their eyes and optometrists can reveal important information that they feel the audience should know about their vision and eye health.

What we've done so far:

Magazine Advertorials

Looking into Your Health  (September edition)

Seeing Well into the Future  (July - August edition)


Leaflets

E-Newsletter Publications:
CARP Lifestyle (July 11, 2018)

Zoomer Wellness  (July 9, 2018)

Promotional E-blasts:
Looking into your Health 

It's Your Turn to Talk 


Radio Advertisements

Have a listen to our latest radio advertisements, featuring OAO members, aired live on Zoomer Radio and Classical FM:


Radio Interviews
Zoomer Radio and Classical FM interviewed several members during the 2018 annual Symposium to further educate listeners about eye health and the importance of comprehensive eye exams. Click on the corresponding links to watch or listen to the interviewees. 

 Name Audio  Video 
Dr. Willem Bouma Classical FM Classical FM
Dr. Lisa Fung Zoomer Radio
Classical FM
Zoomer Radio
Classical FM
Dr. Mark Germain Zoomer Radio
Zoomer Radio
Dr. Jeff Goodhew Zoomer Radio
Zoomer Radio
Dr. Ana Juricic Zoomer Radio Part 1  Part 2
Classical FM Part 1  Part 2
Zoomer Radio Part 1 Part 2
Classical FM  Part 1 Part 2
Dr. Susan Leet  
Zoomer Radio

Zoomer Radio
Dr. John Matronardi Classical FM Classical FM
Dr. Michael O'Grady Classical FM Classical FM
Dr. Raji Pabla Zoomer Radio  Part 1 Part 2
Classical FM Part 1 Part 2
Zoomer Radio Part 1 Part 2
Classical FM Part 1 Part 2
Dr. Josh Smith Zoomer Radio Part 1 Part 2
Zoomer Radio  Part 1 Part 2
Dr. Bill Ulakovic Zoomer Radio Part 1 Part 2
Zoomer Radio Part 1 Part 2


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