Going to the Opotmetrist is a Good Decision


Our 2018 public outreach campaign, Going to the Optometrist is a Good Decision, drives home the seriousness and importance of Ontarians booking an appointment with you for a comprehensive eye exam.  

Targeting adults raising and supporting families (ages 30-45) and young millennials (ages 20-35), the marketing campaign aims to:  

  • Inform Ontarians that an undiagnosed vision problem may be preventing them, or their family members from reaching their full potential. 

  • Motivate Ontarians to book a comprehensive eye exam with you.


Check out our video ads:

Felicity




Paul




OAO has also created social media and online ads like the ones below:



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