Trudi Charest is the Co-Founder of Marketing4ECPs, a digital marketing agency for eye care professionals. Trudi is well known for designing, developing and facilitating training and marketing programs to Eye Care Professionals across North America.
Trudi is a Licensed Optician with over 25 years of extensive eyecare experience. She also holds a Human Resource Management certificate from the University of Calgary. Her experience includes corporate training in retail optical, territory management for Bausch & Lomb, Clinical consulting with Optos and VP of Training & Marketing for Eye Recommend, one of Canada’s leading Optometric buying group before starting Marketing4ECPs in 2015.
She is an international speaker, author, industry consultant and business innovator.